Sign up for email updates from Visit Tyler

Meet in Tyler

Tyler named to Brew City Texas

CONTACT: Visit Tyler Diann Bayes, President 903-595-7228


Tyler Showcases Commitment to Craft Beer Tourism through Participation in Brew City, Texas Program

[Tyler], [Texas] – [June 7, 2024] – Visit Tyler proudly announces its participation in the Brew City, Texas program, in celebration of the city’s reputation as a growing hub for local craft beer enthusiasts and travelers alike in northeast Texas. As a member of the program, launched by the Texas Craft Brewers Guild in March 2024, Visit Tyler affirms its dedication to promoting craft beer tourism and fostering economic growth for local hospitality and manufacturing businesses.

“As the destination marketing organization for the city, Visit Tyler works to promote the best of our community. The craft brewing scene has been strong for more than a decade. When we learned about the Brew City, Texas, program, we felt strongly that Tyler needed to be among those recognized for supporting our craft brewery businesses. Visitors come to our city for a wonderful experience and to enjoy the outstanding quality of life our community has to offer. The craft breweries play an important role in those efforts and we look forward to seeing how we can continue to promote Tyler through this new Brew City designation,” said Diann Bayes, President of Visit Tyler.

According to Ryan Dixon, co-owner of True Vine Brewing Company with his wife Traci, “We are excited to put Tyler, Texas, on the map as a Brew City! Thank you to Visit Tyler and the community here for helping True Vine fulfill its dreams. Our goal is not to just be a brewery in the city but a brewery for the city!”

With over 400 breweries calling the Lone Star State home, craft beer contributes a staggering $4.5 billion annually to the Texas economy—the third most of any state—and supports more than 30,000 jobs. Still, when it comes to breweries per capita, Texas ranks a distant 47th, underscoring the potential for further industry growth. Despite the challenges hospitality businesses have weathered in the wake of the COVID-19 pandemic, Texas remains a large state with ample room for craft brewing expansion with further market development, and communities like Tyler are at the heart of that growth. As the organization behind the Brew City, Texas, program, the Texas Craft Brewers Guild serves as the statewide nonprofit trade association dedicated to advancing the Texas craft brewing industry through advocacy and education.

"The Brew City, Texas, program represents a significant milestone in the Texas Craft Brewers Guild’s efforts to support and elevate the craft brewing industry in Texas," said Caroline Wallace, TCBG Executive Director. "By collaborating with cities like Tyler who are committed to celebrating the unique culture and flavors of Texas craft beer, we aim to drive tourism, stimulate local economies, and further establish Texas as a world-class beer destination.”

Tyler joins other cities across the state including Boerne, Conroe, Denton, Galveston, Lubbock, and McKinney, united in their mission to showcase the best of Texas craft beer and enhance economic opportunities for local businesses. Through collaborative marketing, education, and outreach efforts with the Brew City, Texas, program, Visit Tyler looks forward to continuing to raise the bar for craft beer excellence and welcoming visitors to experience the best of what the city has to offer.

To learn more about the Brew City, Texas program and check out participating cities, visit the Texas Craft Brewers Guild website. To explore local breweries and other attractions in Tyler visit



Visit Tyler is the official destination marketing organization for the City of Tyler, Texas. Dedicated to promoting tourism and economic growth, Visit Tyler showcases the city's attractions, events, and amenities to visitors from near and far. The mission of Visit Tyler is to improve the quality of life of the citizens of Tyler through travel and tourism promotion and destination development. Visit Tyler is fully funded by hotel tax dollars paid by visitors. These funds are a designated tax used for promoting back to out-of-town and overnight visitors to Tyler.


As a member-driven organization, the Texas Craft Brewers Guild fights for the advancement of independent beer brewed in the Lone Star state. Together, we promote, propel, and protect our collective interests while enlisting our fellow Texans to raise a glass and join us. The Guild’s Board of Directors hail from craft breweries in all the major metropolitan regions of the state, as well as different brewery types and sizes to represent the Guild’s ~300 brewery members throughout the state, including operating breweries, as well as those that are in the advanced planning stages. The Texas Craft Brewers Guild works to support and elevate the Texas craft brewing industry through initiatives like Texas Craft Brewers Festival, the Texas Craft Brewers Cup competition, the Texas Brewery Passport app, the Brew City, Texas program, the Texas Brewery Roundup educational conference, and more. To learn more about the Texas Craft Brewers Guild visit

Back to
Tickets & Deals