Our Staff

Welcome to Tyler, Texas, The Rose Capital of America

Visit Tyler is your ultimate guide to our vibrant city, offering personalized assistance and expert guidance to ensure an unforgettable experience. Our dedicated staff provides insider recommendations for attractions, dining, and hidden gems, while also assisting with meeting planning, sporting events, accommodations, and tailored itineraries. Let us be your trusted partner in exploration, creating cherished memories in Tyler.

DIANN BAYES

President
Oversees all aspects of Visit Tyler and manages conventions in the Tyler area.
(903) 595-7228
Email Diann

SHERIDAN SMITH

Vice President, Marketing/Communications
Oversees destination marketing for Visit Tyler.
(903) 595-7227
Email Sheridan

CINDY SMOAK, TDM, STS

Executive Director, SPORTyler and The Earl Campbell Tyler Rose Award
Recruits new sporting events and promotes existing area sporting events.
(903) 595-7226
Email Cindy

SUSAN TRAVIS, TDM, CTE

Vice President, Tourism/Servicing
Manages tour groups and leisure travel for the Tyler area. Oversees servicing for all groups
(903) 595-7229
Email Susan